“Folks who have no vices have few virtues.”

Abraham Lincoln



Totally natural tobacco leaf, culled of all seeds and stems. Rolled in Natural papers without flame retardants. Attached to a Non-toxic filter.


“As Mr. Sley correctly points out, this gives American Spirit less credibility as a truly independent brand, which is probably important to the target customer.”


“Get this: indie cigarettes. These all-natural, fair-trade cigs are made from 100% high-quality all natural additive flue-cured tobacco”


“… into the hands of hipsters and the fashion crowd until Art Basel this past December, when Paris Hilton and Harry Brant were handed packs at a pop-up event and were promptly photographed smoking the brown-papered smokes. A Fashion Week party with Galore magazine and Rose McGowan brought the product to New York in February, and a few weeks later Matthew Broderick was spotted scooping up several orange packages of the product at the after-party for a Cinema Society screening of I Saw the Light.”


“A cigarette is the perfect type of a perfect pleasure. It is exquisite, and it leaves one unsatisfied. What more can one want?”
Oscar Wilde

Deconstructing Big Tobacco By the Numbers